Branding, once the domain of corporate America, has made the quantum leap to personal America. According to William Arruda, branding means “identifying and communicating what makes you unique, relevant, and compelling.” In basic marketing lingo, the word is “product differentiation.” Today, it means, as Arruda writes in his Reach Branding Club workbook, “understanding your attributes
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Online Job Hunting Hints By Penelope Trunk No matter whether the job market is good or bad, the best jobs require talent before you walk in the door you need to know how to use the Internet effectively in your job search. Here are six tips to help you improve your online results: 1. Big
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Job seekers turn to blogging A unique approach to the job search that’s showing promise is the blog. Ask John Lynk on Patriot Drive in Salisbury. The land development project manager has raked in more solid leads to a new career in the two weeks he launched “The Ultimate Job Search” than all the nine
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How to find a new job in trying times Things aren’t going as well on your current job as you’d hoped. But with bills to pay and the economy as it is, should you even be thinking about looking for something new? After all, you have a job, even if it’s not the job you
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Quit Shuffling Your Feet: Focus On That Job Search Businesspeople constantly talk about focus, especially after they lose it. Job seekers have a particularly difficult time maintaining focus after they’ve established a target. This column will discuss three different people from the East, South and West and how their ability to focus simplified their job
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Online professional sites can expand your job search Minutes after attending a seminar titled “Use Social Networking to Your Professional Advantage,” I opened my e-mail and found two new invitations to join LinkedIn.com networks. One request came from a person I’d had professional contact with previously. I clicked “accept” and quickly went on to other
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Keeping Older Workers on the Job Companies that fear a shortage of qualified workers are trying to entice older workers to stay on the job longer. The Los Angeles-based defense and technology corporation Northrop Grumman is exploring innovative ways to keep baby boomers at their desks and get them to teach younger workers their vital
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Does your boss make the most exasperating requests? Or perhaps demands for things on the spot? Maybe even reschedules meetings around her manicure appointment during office hours? Does she come into the office every morning sporting a look that makes you wonder if she realizes she’s not waltzing down the red carpet at an LA
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Take control of your online image The rise of online networking sites has made it easier to connect with colleagues and learn about job openings. It’s also part of a much larger trend in which more information about you may be available to anyone who’s interested including hiring managers, who often perform Internet searches on
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Enhancing your career potential in the Web 2.0 world Is your resume new media ready? Do you know what makes a curriculum vitae (CV) tick in the social media space? Are you sending the right messages for recruiters trawling the web? Is your career Web 2.0 proof?. RECENT SHIFTS in the Web 2.0 world like
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Are you considering a midlife career change? If so, the following information on preparing for a job interview and the answer to some tough interview questions will help you in the process. As a rule, we do not get many job interviews in a lifetime, so it is not something that comes naturally for us.
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Most of us harbor a healthy fear of facing an interview. It is a natural fear, born of facing the unknown. A few butterflies in the stomach are perfectly okay; in fact, it helps to keep you alert to the task at hand. Yet, a lot of people are overcome with this fear, and fail
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The first step to securing a position by via an Online Job Board is writing a professional resume that stands out from your peers and does not include any major gaffes. Although most candidates know this, many still do not write and post a resume that is mistake free. Here are ten top mistakes to
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A resignation letter is one of the most important letters that you can ever write. Yet, few people give a conscious thought about how to write them correctly. Even if you are planning to change jobs well in advance, you will dedicate a lot of time in writing a perfect resume, work very hard to
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Finding a New Job After 50 Hard work and being a team player may not be the qualities that get you your next job, according to Jack Heyden, a partner at the aptly named Gray Hair Management, a networking firm for older workers. The key to getting a new job after middle age is to
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