If you’re using general cover letters to initiate contact with potential employers in your job search, is it really any wonder why you’re still looking for a job? General cover letters are designed by their very nature to be non-specific and applicable to any position. How then is that going to help you find your ideal job when your ideal job is specific to you?

Stop thinking about getting a job and instead start conducting a professional job search to land a great job suited to your unique needs and well matched to challenge your skills. How do you expect your application to stand out over the many other equally qualified applicants when your cover letter is equally applicable to a painting job as an accounting job? Good grief man, specificity is where the big money is. If you want to make a premium salary you need to show from your first impression to your last that your application and talents are special. Do general cover letters sound special to you? Do you think a general cover letter is going to sound special to a hiring manager? I think not.

Here are a couple of things to keep in mind as you put together your application:

1. Use your research of your target company and show in your cover letter with tone and language how your personality matches that of the company’s culture.

2. Identify specific areas where your skills really stand out, and mention a specific incident where your hard and insightful work solved a problem at work. Big problems are great to solve but they don’t always come up. Show even a small problem where extra work, research, or perseverance paid off for you. Make it short… but specific.

Just these small tips can make a difference and make your targeted, specific application stand out over the pile of general cover letters stacked on the human resources manager’s desk. Conduct a professional job search, be specific in how you stand out, and put yourself in a great position to land your ideal job.

William G. Shultz Don’t let general cover letters ruin your job search.

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