Today’s job seeker has probably never mailed out resumes like the work force of the past and just like the job search has changed, so has the cover letter. The modern cover letter is usually 2 or 3 paragraphs within the body of the email you send. They should be well written for maximum impact on the reader. A cover letter has about 20 seconds to grab the interest of the employer.

So what if you don’t include a cover letter? Does that mean you’re doomed? In many cases the answer is simply yes. Few employers will seriously consider a resume without a cover letter. The cover letter is the way to show the employer your personality and how you will fit with his company. It should also be personalized for each company you apply to, not just a form letter. Tailor every cover letter to the position you are applying for, if you want your cover letter to be thrown away make it sound like a form letter. It shows a lack of drive to the employer and that you are applying to jobs without thinking about how good a fit the job, or company, is for you.

It may take a little extra time, but it is well worth the effort to do a little research and customize your cover letter. Addressing the letter to the person with the hiring power is an immediate way of showing you care enough about the job to find out who will be making the decision. Briefly showcasing your strengths and explaining how you will be of benefit to the company should also be included. It should have plenty of "white space", though. The best cover letters cover all the bases but are clear and focused. Short and to the point will show you are a no-nonsense, get-the-job-done kind of employee.

Remember, a resume is useless to an employer if they can’t figure out what kind of job you’re applying for. Lack of a cover letter could land your resume in the trash can before it even gets read. However, a good cover letter can get you at the top of the short list. It may take a few re-writes to get your letter ready but if the job is important to you, why not put in the time needed to make yourself memorable? Your cover letter may be the catalyst for landing that dream career!

Jeff Mcdonald is Coach and Consultant for http://www.canadajobwork.com. If you are in the job market and are looking for a job try visiting http://www.canadajobwork.com where you will find niche jobs and can apply directly to the employers. Get the job you want today.

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