Make your mark with your ‘brand’ when job hunting You only get one chance to make a first impression, the saying goes, and that’s never so true as when you’re interviewing for a new job. And while it’s not easy to stand out in this uber-competitive world, employment experts suggest one way jobseekers can do just that is by creating their own "brand." "Wait a minute," you’re thinking. "I have to go to Martha Stewart-like lengths just to land a good job these days?" advertisement Well, not exactly, but it doesn’t hurt to send that potential new employer a clear message about what it is that you – and you alone – can bring to the workplace. Think of it this way: If you excel at being organized, make that your brand. Then carry that message over into your resume by including that organizational theme in each of your accomplishments.

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